March 20, 2012

Sneaker Junkies: Lester Jones

If you read my about page already you'll know this guy right here is a main inspiration of mine in doing this blog. He is Lester, he runs the blog I Dig Your Sole Man. The blog is similar to mine, but focuses more on the relationship that sneaker wearers have with their sneakers. He talks to them, and maybe more impressive he sits down with them, talk about it and some more things. It is a really great concept, seeing the value of sneakers to numerous different wearers and collectors. Another thing that his blog is proud of, is his relationship with the cities he goes to and the brands he works with.

But, I was honestly a little hesitant on contacting him because it's not impossible to look at my blog and his, and say my blog is somehow a knockoff of his. But I wouldn't really care if people will compare my blog to his, you get to learn and do stuff by getting inspiration from other people, and that's what I did, I'm thankful for that. Also he's a bright guy and I think he would be perfect for this segment of the blog, so I continued on and gave it a shot. Luckily, he replied and agreed on doing the feature. I was really excited when he did. Check what he has to say below.


1. Name?
Lester Jones, aka. Sole Digger

2. Occupation?
Photographer/Videographer, TV Producer & Director and Writer

3. Website/Twitter/Facebook?

4. Where did you grow up?
Hertfordshire and London in the UK, before I moved to Australia 4 years ago and I now live in Sydney.

Converse Jack Purcell First String

5. How many pairs of footwear do you have?
Probably not as many as you think, as while a lot of people think I'm a big collector I only have about 30 pairs of shoes. Through my photography and the I Dig Your Sole Man project my interest is more focused on other people's collections and their relationship with their shoes than my own, although I never say no to a free pair!

6. When did you start to get hooked on sneakers/shoes?
While I've always been interested in footwear, I started to get really interested in other people's relationship with their shoes about 2 and a half years ago when I launched I Dig Your Sole Man.  It was around this time that I noticed that there are loads of high-end fashion street blogs out there which look great, but if you don't know all about Satorial fashion you might be missing something.  It dawned on me that nobody was making a street blog about sneaker culture and urban style, and I started using my photography to document this world and it's people, and the rest as they say is history.
Sneakers seem to represent a universal language, and although shoes are the focus of my work being involved with this world opens up all sorts of doors, meeting some fascinating people and going to some incredible places all relating to footwear, fashion, and urban style.

7. What's your go-to everyday sneakers/shoes?
I can't say I have one everyday go-to sneakers as I'm always mixing it up with brands and looks ranging from old school adidas originals, Nike classics, ever-reliable New Balance 574s, or more low key brands like Spring Court, Vans or my new Jack Purcells (which came courtesy of Converse - thanks guys!).  For a curveball I might also stick on a pair of Nike Frees, but regardless of what I wear I'm not interested in bright colours or flossing and instead focus on clean and simple designs that work well with an outfit.

Nike Blazer

8. What's the pair that you don't have but wanted to get ever since?
This isn't anything too fancy but probably some Jordan IIIs, and maybe some Yeezy's.  I'm also into some of the premium brands like Common Projects, their product is fanastic.

9. If you can only wear one pair your whole life, what will it be?
Come on - who could honestly restrict themselves to just one pair of shoes when there is so much great product out there!

10. Best place to shop for sneakers/shoes?
London and New York - in both cities I'm like a kid in a sweet shop.  In the UK Size? has an amazing range that I always love, while in New York it seems that every street corner has it's own goldmine, although I am disappointed that Classic Kicks is now shut as I used to love that store.  
I spend most of my time in Australia at the moment though which has been hit hard by the ability to buy overseas product on the internet, but to counter that chains like Platypus and Hype DC as well as Independent stores like Laced in Brisbane are offering some great product at present.


New Balance London Pack

11. How can a person be successful in what he/she is passionate about?
Success and passion don't always go hand in hand.  Hard work, commitment, and the ability to get on with people helps though!

All photos are credited to ' © Lester Jones www.idigyoursoleman.com 2012'

Do not forget to drop by his blog! www.idigyoursoleman.com

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